(January 27, 2011) CHERRY HILL, N.J. (PRNewswire) — Subaru, while enjoying an epic "tail" of record sales, once more separates itself from the pack of Big Game advertisers with its "Dog Tested. Dog Approved." campaign and the new Subaru Game Day Dog Walk Event.

The walk event, held on "Super Sunday," February 6, is a healthy, active alternative to sitting on the couch for an all-day football-watching marathon – and a great way for dog owners to get outside and show their love for their four-legged friends.

As the showdown between Pittsburgh and Green Bay in Dallas approaches, dog owners can pledge to walk their dog on Game Day via Subaru.com, or on Subaru of America's Facebook page.  Dog lovers who sign up and commit to get outdoors on the big day will see an up-to-the-minute tracker that streams a live count of the number of dogs walking across the country.

Those who join on Subaru's Facebook page can also submit a picture and story of their dog for Subaru of America Facebook fans to read and enjoy.  On Super Sunday, Subaruwill take the road less traveled by other automotive companies by foregoing traditional Big Game advertising and sponsoring Animal Planet's "Puppy Bowl VII." 

"We know that Subaru lovers tend to be dog lovers, with two-thirds of Subaru owners being pet owners, too — so the 'Dog Tested' initiative was created to highlight Subaru owners' love for their canine companions in an engaging, interactive way," said Brian Johnson, National Advertising Manager, Subaru of America.

"What better way to show that love than to commit to doing something healthy and active — for dogs and their humans — during one of the most popular days for lounging on the couch."

Subaru has one of the highest dog-ownership rates among all automotive companies and will celebrate those who have participated in the Game Day Dog Walk Event by naming participants on Subaru.com and sending free MVP doggy gift packs to those who pledged to walk their dog on Feb. 6, while supplies last. 

Free doggy MVP packs include Subaru-branded water bowls, Frisbees, plush stuffed animals, blankets, engraved dog tags personalized by Subaru of America and much more. The 2011 campaign also features new commercial spots – viewable on Subaru.com and on Subaru's YouTube Channel – where consumers can see Subaru's two favorite dogs, Olive and Zelda, driving around in the snow. The 'Dog Tested. Dog Approved.' campaign and Game Day Dog Walk Event also highlights Subaru's partnership with the ASPCA.

Pledge to walk your dog on game day at Subaru or Facebook.