Subaru continues setting sales records in U.S.

(January 5, 2018) Subaru has set a sales record unequaled by any other mainstream automaker in the U.S. with its 10th consecutive year-over-year increase selling 647,956 units, 5.4 percent better than 2016's 615,132 vehicles.

The December sales total of 63,342 vehicles marks the automaker’s best-ever sales month, topping the previous best month of August 2017 (63,215). December also marks the tenth consecutive month of 50,000+ vehicle sales for the company.

Some of the 2017 accomplishments:

• It was the best December ever beating 2016 by 5.4 percent
• December marked 73 consecutive months of yearly month-over-month growth.
• It was the best year ever for Outback, Impreza and Crosstrek.
• It was the 10th consecutive month of 50,000+ sales.

In 2017, Outback, Impreza and Crosstrek sales were notably strong as each achieved new annual sales records. Outback and Impreza finished the year with sales of 188,886 and 86,043, up 3.3 percent and 55.8 percent, respectively. Crosstrek, all-new for 2018, added 110,138 sales to the year-end total, while the Forester achieved 177,563 sales in 2017. Legacy added 49,837 annual sales. On the performance side, the automaker’s WRX and STI models achieved annual sales of 31,358.

“We closed 2017 with our ninth consecutive year of record sales and our tenth consecutive year of sales increases which underscores the successful growth the Subaru brand has enjoyed over this time,” said Thomas J. Doll, president and COO of Subaru of America, Inc.

“Since 2008, our franchise has grown at a compound annual growth rate of about 15 percent per year and we have to thank our dedicated retailers, distributors, Subaru Corporation, as well as our passionate colleagues for their commitment in making these record breaking results possible.”

“December represented the best month ever for Subaru of America, capping off the best year in the company’s 50-year history, in both sales and market share,” said Jeff Walters, senior vice president of sales. “Subaru is well positioned to continue its success into 2018 with the all-new 3-row Ascent and an upcoming hybrid coming later this year,” added Walters.