Scion adding first sedan to its lineup

(January 7, 2015) TORRANCE, Calif. — Scion, struggling with decreasing sales, is expanding its lineup to include a sedan for the first time. The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM.

The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.

Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds.

Scion iM Concept

The trio will bring options for Scion’s younger customers looking for vehicles to support both adventure and sensibility.

“With the iM hatchback and our first sedan, we’re inviting drivers to re-imagine what they can accomplish with a Scion,” said Scion Group Vice President Doug Murtha. “Both new models will stand out in the marketplace for their style and substance. I can confidently predict that 2015 will be an exciting year for Scion.”

Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months.