(December 3, 2019) GOODWOOD, England — The House of Rolls-Royce has revealed images of a Bespoke Red Phantom, commissioned to benefit (RED), the global charity and its fight to end AIDS. First sketches of the red-themed creation were revealed by the world’s leading luxury manufacturer seven months ago at the Sotheby’s Galleries in New York City.

The Bespoke Phantom will be unveiled at a gala event at the One Thousand Museum in Miami on Wednesday (Dec. 4) as Sotheby’s and RM Sotheby’s launch an exclusive online auction which will run until Dec. 13 on sothebys.com. Proceeds from the auction, after costs, will benefit (RED)’s fight to end AIDS.

The successful bidder will have the unique opportunity to collaborate with one of the world’s most respected contemporary artists, Mickalene Thomas. The artist will create a custom wrap for the exterior of the motor car, based on an original work of art inspired by the Red Phantom for the collector.

When the digital hammer falls, the ultimate bidder will be the owner of the Red Phantom, a personalized artwork by Ms. Thomas and the honor of having supported (RED) in its mission.



“It is an honor and privilege to present this one of a kind commission created at the Home of Rolls-Royce in Goodwood, England,” said Martin Fritsches, president and CEO of Rolls-Royce Motor Cars Americas.

“Every member of our team is deeply inspired by this world-class commission and equally by the importance of the cause that it was created to support — (RED)’s fight to end AIDS. We are proud to partner with Mickalene Thomas, Sotheby’s and RM Sotheby’s to achieve an outstanding result from this auction.”

Phantom’s exterior hue features a Bespoke finish of Crystal over Magma Red. Particles of crystal captured in the final layers of finish creating a luxurious luminescence. The handcrafted Bespoke leather interior in Brilliant Arctic White is offset by bright Mugello Red highlights overseen by the iconic and colorful Mugello Red "Shooting Starlight Headliner."

Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery design, "Red Regatta Sails," is constructed of Bespoke Mugello Red leather.