(December 3, 2010) DETROIT — Consumer attraction to the all-new Buick Regal continued to heat up in November. The Regal posted its best sales month since its launch earlier this year.

“Regal is definitely helping us reach new customers, including import owners,” said Sam Slaughter, dealer principal, Sellers Buick GMC in Farmington Hills, Mich.

“We’re seeing BMWs and Lexuses traded in as well as Fords and Lincolns. And we expect the Regal Turbo to bring in even more, especially import owners looking for more performance.”

Regal’s rise reflects car buyers’ increasing awareness of Buick’s resurgence among luxury vehicle brands. The fastest-growing major automotive brand in the United States posted its 14th consecutive month of year-over-year retail sales gains in November with a 37 percent increase. Customer demand for Regal, along with LaCrosse and Enclave, has grown Buick’s retail sales 49 percent to date in 2010. Retail sales are those made to individual buyers.

“With each passing month, Regal is attracting new customers to Buick showrooms and leaving dealer lots faster than many cars in the midsize segment,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “Most impressively, 40 percent of Regal buyers are coming from non-GM brands and 28 percent are coming from imports.”

Regal is a semifinalist for the 2011 North American International Car of the Year awards, as voted by a jury of 50 automotive journalists from the United States and Canada.

In November, LaCrosse also posted year-over-year gains with retail sales up 15 percent year over year and 135 percent for the calendar year to date. Total sales for LaCrosse were up 20 percent year over year and 141 percent year to date.

Enclave also saw an increase in retail sales, up 32 percent versus November 2009 and up 26 percent year to date for its second-best month of the year. Likewise, total sales for the luxury crossover were up 25 percent for the month and 29 percent so far this year.