(January 17, 2017) AUBURN HILLS, Mich. — Ram trucks, America’s longest-lasting pickups, reinforce brand values of leadership, integrity and hard work in a new brand marketing campaign highlighting product features of Ram 1500, 2500 and 3500 pickup trucks.

Two 30-second spots in the new campaign, “Long Live Ram” and “Skate,” launch this weekend during NFL football playoff game telecasts and will continue to run on broadcast and cable programming throughout 2017. Additional ads will follow in the coming weeks.

Set to a custom recording and arrangement of Bob Dylan’s timeless “Forever Young” song, performed by Low Country Sound/Elektra recording artist Anderson East and produced by Grammy award-winning producer Dave Cobb at his famed “Historic Studio A” in Nashville, the “Long Live” campaign showcases the resolve of those who depend on Ram trucks every day – from families to farmers to first responders.

The spots highlight the strength, power and capabilities of Ram trucks, including best-in-class horsepower of a Ram 2500 with a 6.4-liter HEMI V-8 engine, the class-exclusive active-level four-corner air suspension of a Ram 1500 and the proven capability of Cummins engines available in Ram Heavy Duty trucks.

The 30-second “Long Live Ram” ad features a variety of stories that showcase the strength, bravery and resolve of communities that depend on our trucks. In “Skate,” Ram trucks are hard at work clearing the way for a whole town to come together to go ice skating on a lake. “Forever Young” perfectly underscores the message: long live those values that people hold dear and long live Ram that enables them to do so.

The spots end with “America’s Longest-lasting Pickups” and brand tagline “Guts.Glory.Ram.”

The “Long Live” Ram brand campaign includes online advertising, as well as Ram brand website and Facebook, Twitter and Instagram social media page support.  Future lifestyle marketing extensions are also being planned.

“Long Live” was created in partnership with full-service advertising agency Doner.