(October 23, 2011) SAN ANTONIO — Ram Truck announced Friday at the annual Texas Auto Writers Association Truck Rodeo that the reigning Heavy Duty Pickup Truck of Texas, the Ram Power Wagon, will now be available in two additional models — ST and Laramie.

The new Ram Power Wagon ST will offer off-road enthusiasts all of the Power Wagon’s legendary capability in a value-oriented package. The Power Wagon Laramie will offer more comfort and luxury features. Each of the three Ram Power Wagon models will have its own distinctive look.

"When it comes to off-road capability, no other pickup truck compares to the Ram Power Wagon," said Fred Diaz, President and CEO - Ram Truck Brand and Chrysler de Mexico. "Expanding the Power Wagon’s availability to ST and Laramie models is not only what our customers have asked for, but also a true measure of the truck’s success and popularity with truck buyers."



Ram says the the ST package will appeal to customers such as fire and emergency services, mining companies, oil exploration and forestry services for daily off-road duty. The Ram Power Wagon ST features single-tone paint, a black grille, black front/rear bumpers, black fender flares and black mirrors with optional clearance lamps. The interior is unchanged from the ST trim level with the exception of additional controls for Power Wagon’s unique features.

The Ram Power Wagon Laramie broadens Ram’s hard-core off-road lineup, adding comfort and convenience features, such as leather seats, premium audio, dual-zone A/C and woodgrain dash and door panels. The Power Wagon package also includes a floor mounted, manual transfer case shifter. On the outside, the bold exterior features body-colored fender flares, chrome mirrors, bumpers and grille, and unique badging.

According to Ram, "the addition of Power Wagon to the Laramie model gives the off-road linebacker a tuxedo and builds on the success and heritage of the Power Wagon nameplate."

The starting MSRP for the 2012 Ram Power Wagon ST is $42,620 and $51,995 for the 2012 Ram Power Wagon Laramie (including a $995 destination charge). The 2012 Ram Power Wagon SLT starts at $46,560. Laramie and ST models go on sale in December.