(January 13, 2014) DETROIT — The Infiniti Q50 Eau Rouge, revealed at the 2014 NAIAS Detroit Auto Show, is a concept car that expresses Infiniti's design vision of a high-performance Q50 premium sports sedan. Infiniti says the Q50 Eau Rouge embodies the arresting design features of the Q50 premium sports sedan — infused with the enticing spirit of Formula One.

"Featuring bespoke aerodynamic carbon fiber bodywork, Q50 Eau Rouge is lower and wider, possessing genuine road presence. This striking design is inspired by muscularity, aerodynamics, refinement, and understated power," Infiniti proclaims in a press release.



"If we built this car I would expect it to feature over 500 horsepower and 600 lb/ft of torque. Through our various alliance partners we have access to a range of engines featuring this performance capability which, with a fair amount of engineering effort, can be developed to exhibit Infiniti character and accommodated within the Q50 engine bay. The engine we are evaluating for the Q50 Eau Rouge is a big personality, V-cylinder engine with forced induction. I think our engineers have been waiting for a project like this," said Johan de Nysschen, president of Infiniti.

The Q50 Eau Rouge was born out of competition at the very pinnacle of motorsport, mirroring components from the successful RB9 race car.

Almost every exterior panel is bespoke to the Q50 Eau Rouge, with only the front doors and the arch of the roof pillars retained as standard components.

Q50 Eau Rouge visibly hunkers down with menace and intent. New front and rear fenders extend the current Q50's already broad-shouldered stance by 20mm, while a larger deck lid spoiler creates air-pressure downforce. All of this dynamic width is wrapped in a tailored coat of customized red paint.

Framing the paintwork across the Q50 Eau Rouge's athletic physique is dark-chrome detailing to replace the chrome bright work of the production Q50, darkening the concept's demeanor dramatically.

Q50's signature double-arch front grille too takes the dark-chrome's matte finish, as do the glasshouse surrounds, door handles and deck lid accents. The curving hood is double air-vented as a further suggestion of the capability and purpose of the Q50 Eau Rouge.

"From our shared passion for performance with Infiniti Red Bull Racing grew a collective desire to produce an ambitious and powerful Infiniti Q50 design study.  The overall design creates a feeling of refined muscularity," said Alfonso Albaisa, Infiniti's executive design director.

"The design has a number of distinctive Formula-One inspired touches. In particular, the sculpted front wing assembly and the rear aerodynamic packaging take their cues from the RB9 race car. The rear fog light packaging is unmistakably Formula One.

"The Q50 Eau Rouge is a combination of the seductive lines of the Q50 but with a fiercer design urge in keeping with a high-performance vehicle. The Q50 Eau Rouge is Infiniti to the power of four; like a bull with its shoulder muscles flexed, a bull in Infiniti clothing."