(March 1, 2011) CHERRY HILL, N.J. (PRNewswire) — In order to promote safe driving in the Denver area, Subaru of America has announced it will provide two complimentary Colorado Avalanche hockey tickets to any Colorado driver who takes the pledge NOT to Text and Drive.

As part of its regional "Subaru Saves Lives" campaign, Subaru is inviting Colorado drivers to visit one of seven participating dealerships before March 13 to sign a contract pledging NOT to text while driving. In return, dealers involved in the promotion will provide participants with a code to redeem two complimentary Colorado Avalanche tickets online.

The campaign follows Subaru's recent recognition by the Insurance Institute for Highway Safety (IIHS) as the only automotive manufacturer with a 2011 Top Safety Pick winner in every vehicle class it competes.

"Subaru vehicles are known for their safety," said Lee Grodsky, Subaru Denver Zone Director. "However, driver behavior is also a key factor in road safety and by asking drivers to pledge 'NOT to Text and Drive' we're hoping to promote even safer driving, reduce accidents and ultimately save lives."