(September 15, 2010) General Motors' OnStar telecommunications service plans to expand from a safety and security feature into a system that also includes entertainment features and will provide new ways to link its 6 million subscribers to their cars.

Details — including an introduction date and fees — are being finalized, but the new-generation OnStar should allow drivers to do such things as update Facebook status and listen to text messages read aloud while driving.

“These initiatives are all about OnStar’s role in keeping drivers and passengers connected and safe,” said OnStar President Chris Preuss.  “Building on the rock-solid foundation of OnStar’s safety and security platform, we were given a clear directive to develop OnStar as one of the chief pillars in defining General Motors’ business going forward.”

 “With the extremely high awareness and respect for the OnStar brand, we’ve created a long-term vision that includes new in-vehicle hardware, an all-new IT infrastructure and a host of new partnerships and services that provide the basis for growth,” Preuss continued.

Simultaneous events were held in New York, Austin, San Francisco and Miami to relaunch the OnStar brand.

OnStar subscribers and technology insiders got a first look at OnStar’s new technologies that are enabled through the ninth generation hardware:  

• Audio Facebook Updates:  OnStar showcased in-car social media interactions that are being tested.  If implemented, Audio Facebook Updates would allow OnStar subscribers to verbally update their Facebook status message through audio recordings and/or listen to their most recent news feed messages through the OnStar Virtual Advisor service.
   
• Voice Texting:  OnStar revealed beta tests for voice-based SMS (short message service).  This feature would enable customers to have their text messages read to them using Bluetooth.

The Bluetooth technology allows users to connect their mobile device to their vehicle and receive automated text messages. With one button press, on the steering wheel, users can reply to a text by verbally selecting a preset response.

OnStar also announced the OnStar MyLink sub-brand for mobile phone applications. Chevrolet, Buick, GMC and Cadillac mobile apps powered by OnStar will allow owners to remotely activate all functions available on a traditional key fob, including remote start, horn and lights and door locks and unlocks securely from select smartphones. Versions have already been shown for the Chevrolet Volt electric vehicle with extended range capability and the all-new Chevrolet Cruze compact sedan.