(May 23, 2018) McLaren Automotive retailers on both the East and West Coasts have opened new, brand exclusive, showroom facilities on successive weekends, as the British creator of luxury sportscars and supercars continues to post sales growth across the North American market.

McLaren Beverly Hills, operated by O’Gara Coach, officially opened its new retail home on May 10.  Starting in late 2017, the retailer has already established itself as McLaren’s number one global dealer in retail sales in the first quarter of 2018.

The exclusive showroom, located at O’Gara’s traditional heartland headquarters on Olympic Boulevard in Beverly Hills, has been home to the famous O’Gara Coach speciality brand portfolio since the 1970s.

Re-imagined with clean lines and welcoming aesthetic of the McLaren brand identity, the facility was launched with a celebratory evening featuring a classical pianist, soloist and contortion artistes, and a stunning range of Volcano Orange McLarens — including an ultra-rare McLaren P1TM.

“We are already building a loyal customer base of McLaren fans who are true enthusiasts and are passionate about their cars,” said Thomas O’Gara, owner of McLaren Beverly Hills. “As a company, we are very event focussed and believe that it’s the experiences you have in the car, the places you visit and the people you meet, that you will remember. We aim to give all our McLaren customers that opportunity.”

Over on the East Coast, McLaren Sterling opened a new state-of-the-art boutique showroom on May 19, featuring 2,700 square feet of display space, contemporary styling, LED show floor lighting and cutting-edge technology including a 3D, 4k touch screen McLaren configurator.

Located on Pacific Boulevard in Sterling, Va., the latest facility is one of the first in North America to feature McLaren’s new corporate identity and will house one of the largest selections of new and pre-owned McLarens in the country.

Adds McLaren Sterling owner, Thomas Moorhead; “To be associated with such an iconic brand with an unparalleled racing heritage is beyond our wildest dreams. McLaren Sterling is committed to the ultimate customer experience by paying attention to details such as the white glove delivery process with a champagne toast – we are so excited to be a part of the McLaren family.”

This latest round of retailer investments follows the announcement of the 23rd McLaren Automotive retailer in Bellevue, Wash., earlier in the month. Further confirmation of new retailers in key locations are expected in 2018, as the brand continues to post monthly sales records in the first quarter of 2018, off the back of a best 2017 sales total both globally and in North America.