Nissan launches new era in design and performance with electric concepts

(October 25, 2019) TOKYO — Nissan kicked off a new era in design and performance with the launch of two all-electric concept cars at the 2019 Tokyo Motor Show. The Nissan Ariya Concept and Nissan IMk concept are the latest centerpieces of Nissan Intelligent Mobility, the company's vision for changing how vehicles are powered, driven and integrated into society.

The concepts signify Nissan's direction for its upcoming vehicle lineup and the new possibilities for design and technology that a new EV platform allows.

"These are transformational times for the auto industry, and a new era is opening up for Nissan" said Kunio Nakaguro, Nissan's executive vice president of glob
al research and development. "We have been among the fastest to develop EVs and highly intelligent driving assistance technologies, and, as shown by our two new concept vehicles, we intend to continue our role as a global pioneer."

The Ariya Concept showcases Nissan's new design direction, called Timeless Japanese Futurism. The new design language combines new possibilities incorporating the company's 100% EV platform with traditional Japanese minimalist themes.

"The Ariya Concept is born in a time of huge technologica
l leaps from our engineers, making visible a blank canvas for design" said Alfonso Albaisa, Nissan's senior vice president of global design. "We were able to look forward and back simultaneously, uncovering a new language for the Nissan brand that fuses high technology and the Japanese spirit, combining electric, autonomous and connected functions."

The Nissan IMk concept offers advanced Nissan Intelligent Mobility technology and a powerful EV drivetrain in a compact, agile body. The IMk concept's sleek appearance represents Nissan's future design language, developed for the coming automotive era.

Along with the Nissan Ariya Concept and IMk concept, Nissan's display at the Tokyo Motor Show features:

    • The new Nissan Skyline, showcasing Nissan's most advanced driver assistance technology on the road today, ProPILOT 2.0

    • The Nissan Serena, the company's most popular minivan, equipped with the award-winning e-POWER system

    • The Nissan Dayz, the first commuter car equipped with ProPILOT

    • The latest LEAF NISMO RC, a twin-electric motor racing machine representing the excitement of Nissan Intelligent Power

    • The zero-emission Nissan LEAF e+, offering an enhanced EV driving and ownership experience