Nissan achieves record 9.3 percent market share in February

(March 4, 2011) Nissan North America reported a record U.S. market share of 9.3 percent in February — the highest share ever achieved in any month in the company’s history.

These gains add to the company’s continued string of U.S. market share advances, including a gain of 0.4 percentage points in 2010 calendar year when NNA placed amongst the top three fastest growing automotive manufacturers in the U.S.

In February, Nissan achieved sales of 92,370 units versus 70,189 units a year earlier, an increase of 31.6 percent. Nissan Division sales were up 31.8 percent for the month and also set a new February record. Sales of Infiniti vehicles rose 29.9 percent over the prior year and marked the 13th consecutive month of double digit sales improvement.

“Nissan continues to grow in the U.S. market through rigorous improvements in our Marketing effectiveness, entry into new product segments like commercial vehicles and strengthening our performance in existing segments,” said Carlos Tavares, chairman, Nissan Americas.

“As we bring on stream more new products like the NV commercial van line, the all-new Nissan Quest and other future products we intend for our presence in the market to grow further.”

General Motors, Ford and Toyota rank one, two and three in market share. Honda (9.9 percent), Chrysler (9.6 percent), and Nissan (9.3 percent) are bunched behind.