(July 26, 2013) After 45 years of building a reputation among gearheads as the world’s leading transportation book publisher, Motorbooks, an imprint of the Quayside Publishing Group, is hitting the road in a renovated bookmobile  to bring books directly to their targeted readers at the places they gather to celebrate their passion. 

The company’s mobile bookstore, The MotorbooksMobile, was launched last weekend and is traveling to various car shows through November. Car shows provide the ultimate venue to reach people that love cars at the places they gather to celebrate that love. This mobile bookstore campaign from Motorbooks is perfectly positioned to meet these readers in that moment.

“Transportation enthusiasts — whether they are hot rodders, motorcyclists, racers, sports car fans — are keenly aware and appreciative of sharp design, quality form and thoughtful presentation. A beautiful, printed book is all of those things,” says Zack Miller, Motorbooks’ publisher.

Consumers will remember bookmobiles from years past, a concept originally designed to bring books to people with little or no access to libraries. As the brick and mortar bookstores offer fewer titles or disappear altogether, Ken Fund, president of the Quayside Publishing Group, believes the bookmobile’s time has come again as a mobile bookstore.

“We see this as a whimsical, yet effective way to introduce our robust catalog of Motorbooks titles to the consumer who will appreciate them the most and grow our fan base and frequent buyers of our books.” says Ken Fund. “What better way to introduce these books to a car lover than to drive a huge truck full of them into the heart of a car show?” 

The Motorbooksmobile started its tour last weekend at The Pittsburgh Vintage Grand Prix and is scheduled to participate in 12 events between now and mid-November. The next stop is the NSRA Street Rod Nationals in Louisville, Ky.