Mitsubishi to revitalize lineup in U.S. by 2014

(January 20, 2011) Mitsubishi is going to get a completely new look in the United States.

According to press reports today, the Japanese automaker is going to kill off its current lineup of U.S.-made vehicles, including the Eclipse sports car, Endeavor crossover and mid-sized Galant sedan, over the next three years and switch to producing global vehicles at its U.S. plant in Illinois.

According to Automotive News, quoting Mitsubishi President Osamu Masuko, the current nameplates will be phased out by 2014.

Mitsubishi, which saw a modest increase in sales in 2010 after years of declining sales, will build its new fleet on the platform used for the Outlander Sport crossover and the Lancer sedan.

“Our sales in North America will increase,” Masuko said. “We'll still be selling cars brought in from Japan, and we'll be adding the global small car as well.”

Masuko did not give Automotive News a sales target for the United States. But Mitsubishi expects combined sales to the Japanese, North American and European markets to grow by 90,000 units over the next three years.

Mitsubishi sold 55,683 vehicles in the United States in 2010, up 3 percent from 2009.