Mini USA expands driving experience adding two locations

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Inside the Industry

(October 12, 2020) WOODCLIFF LAKE, N.J. — After launching a successful driving school program at the BMW Performance Center West at The Thermal Club in Palm Springs, Calif., MINI USA is expanding the MINI Driving Experience to two new locations on the East Coast — the BMW Performance Center East at Plant Spartanburg in South Carolina and Monticello Motor Club in Monticello, N.Y.   

MINI Driving Experience programs, which are offered for individuals or groups, such as corporate and team building events, are designed to teach performance hungry drivers how to push a Mini to the limits in a safe environment under the direction of professional driving instructors. Participants in the Mini Driving Experience programs can learn driving moves such as a panic braking while also sharpening their skills on a skid pad and handling course. Mini also offers a Mini Stunt Driving Program that teaches standard j-turns, Forward 180 j-turns and reverse turns.   

“We are always looking for new and exciting ways to put people behind the wheel of a Mini and give them an experience where they can push it to the limit in a safe environment,” said Patrick McKenna, Department head, Product Planning & Marketing. “The number one reason people buy a Mini is because it’s fun to drive, and what better way to demonstrate that fact than a driving experience on a closed course with professional driving instructors.”   BMW Performance Center East  

The new MINI Driving Experience at BMW Performance Center East will offer a half day program with three groups rotating through three driving experiences. They include:

   •    Timed Autocross – Adrenaline inducing autocross competition using the MINI John Cooper Works Hardtop in a head to head challenge with professional timing equipment.

   •    Handling Course – Dynamic driving exercise in the MINI John Cooper Works Clubman focused on steering technique, throttle/brake application and eye discipline.

   •    Performance Drive – An exciting open lapping exercise where the participants drive four different MINI vehicles back to back.