(November 7, 2012) WOODCLIFF LAKE, N.J.  — Mini presents “Mini Goes to Santa Claus,” an international project that perfectly embodies its unconventional nature, and for the first time, it will be competing for the Official Guinness World Records challenge.

A convoy of Minis will be traveling to Rovaniemi located at the Arctic Circle to bring Santa Claus Christmas letters written by children and adults from all over the world. At the same time, Mini will be competing for the Official Guinness World Records attempt by trying to assemble the longest wish list to Santa Claus.

In order to set this world record, Mini has involved 16 markets, spanning enough countries to amaze even Santa Claus himself, who certainly knows a lot about world tours.

The EU markets participating in this project are Germany, Italy, the United Kingdom, Portugal, Belgium, Bulgaria, Greece, Poland, Slovenia, the Czech Republic, Hungary, Romania and Slovakia. Outside Europe, Russia, the United States and Singapore will be joining the event.

On Saturday, Nov. 24, the Mini family will leave BMW Group Headquarters in Munich and drive “one way” to Rovaniemi. The journey will cover more than 1,860 miles, passing through some of the most beautiful European cities such as Copenhagen and Stockholm.

The Minis participating in this road trip are the Mini Clubman, the Mini Countryman, the Mini Hatchback, the Mini Coupe, the Mini Roadster and the Mini Cabrio.