Mercedes-Benz worldwide April sales 181,936, down 5.5 percent

(May 10, 2019) STUTTGART, Germany — Mercedes-Benz delivered 181,936 cars in April — down 5.5% year over year — and a total of 742,809 in the first four months of the year — down 5.6% from 2018. The ongoing sales success of the new A-Class resulted in worldwide growth for the compact cars in April (+6.0%). A contribution to this sales success came from the new A-Class Saloon, a further model complementing the compact-car entry into the world of premium saloon cars from Mercedes-Benz.

Unit sales of SUVs were still dampened in April by the model changes. Mercedes-Benz expects increasing vehicle availability in the coming months — especially for SUV models — and therefore additional growth opportunities in a highly competitive market environment.

Since the beginning of the year, Mercedes has maintained its market leadership in the premium segment in Germany, UK, France, Switzerland, Sweden, Portugal, Poland, Denmark, Czech Republic, Australia and Canada.

“With the EQC sales launch on May 6, we have reached another milestone along the way to a new era at Mercedes-Benz: The EQC is the pioneer of our future Mercedes-Benz EQ vehicle portfolio,” said Britta Seeger, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

“We are delighted not only with the first fully electric SUV from Mercedes-Benz, but also with strong demand for our new premium SUVs: The new model year of the GLC and GLC Coupé, and also the new GLS, have been available for order since April, and together with the GLE and our new compact cars will provide further momentum in the course of the year.”

A total of 111,668 units were sold in the NAFTA region from January to April (-11.7%). In the region’s core market, the U.S., Mercedes-Benz sold a total of 22,949 vehicles with the star last month, down15.7%. Sales in the U.S. in the first four months totalled 94,120 units (-10.9%).