(January 13, 2014) DETROIT — Traditionally the top of the Mercedes-Benz product range is occupied by the grand coupé. With the Concept S-Class Coupe provides a clear vision of the next model generation. With its gorgeous appearance and self-assured style it embodies the design philosophy of sensual clarity.

In the interior with its spectacular architecture and truly exclusive appointments the four-seater defines the state of the art of modern luxury.



"The new S-Class Sedan was received enthusiastically in the market and perfectly lives up to its role as a representative of the power of innovation of Mercedes-Benz," says Dr. Joachim Schmidt, member of the Management Board of Mercedes-Benz Cars, Sales & Marketing. "On the S-Class Coupe as the traditional top of our product range, the designers take advantage of their additional freedom and thus create an automotive masterpiece."

Gorden Wagener, vice president design , adds: "The Concept S-Class Coupe combines tradition and emotion, and is a symbol for the embodiment of our design style of sensual clarity. The perfected design with self-assured style and the highly exclusive appointments make the coupé a true design icon and an expression of modern luxury."

Sensual clarity as an expression of modern luxury — this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The goal is to create clear contours and smooth surfaces that express high technology while exuding emotional appeal.

The sensual clarity is reflected in the core design values of tradition, emotion and progressivism. These are the guiding star, and are accentuated differently depending on the model. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progressivism. Each model series has an assigned role and a very specific character, depending on the attributes on which the design focuses.

And yet a Mercedes-Benz is always recognizable as a Mercedes-Benz. The designers draw from a gene-pool of styling features typical of the brand, incorporating new stylistic developments in the interests of keeping tradition alive.

"Design needs the sublime! Because design is the best brand ambassador. At the center of our work is sensual clarity as an expression of modern luxury, because this is precisely what gets to the heart of our brand philosophy — the bipolarity of intelligence and emotion," said Wagener.

The flowing profile of the Concept S-Class Coupe embodies sensual clarity in a modern way. It is characterized by typical rear-wheel drive proportions, which are emphasized by the Mercedes-typical signature, the dropping line. The long hood with distinctive lines and powerdomes, the crouched greenhouse with high beltline, the accentuated wheel arches as well as the 21-inch wheels (tires at front 265/35 R 21, at rear 295/35 R 21) and the visually broad rear substantiate the claim of the Concept S-Class Coupe as a masterpiece of automotive refinement. With a wheelbase of 116 inches the coupé measures 198.8 inches in length, 77 inches in width and 55.5 inches in height.

Positively arched surfaces give the Concept S-Class Coupe a sensual character. The sculpted appearance lends it classic elegance that forms a perfect symbiosis with the modern-progressive design idiom.

The view from the side is marked by the dropping line in keeping with the emotional character of the vehicle. It underscores the brand-typical proportions like a signature. The lines are deliberately reduced to the basics. This creates a timeless clarity.

The creative interaction of various design elements lend the Concept S-Class Coupe a superior and self-assured front: in the middle is the three-dimensional and further evolved diamond radiator grille, whose structure is defined by rectangular, dark chrome-plated elements. It frames the central Mercedes star and one blade.