(July 25, 2010) Dearborn, Mich. — Lincoln’s new MKZ Hybrid — the most fuel-efficient luxury car in America — will be a standout in the marketplace for another unique distinction when it goes on sale this fall: It will be priced the same as its conventional gas sibling.

“Lincoln is about delivering luxury standard,” said John Felice, general manager, Ford and Lincoln Marketing. “Whether it’s our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value.”

When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid’s nearest competitor.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand’s philosophy of bringing luxury standard to customers.