(February 20, 2011) Land Rover will showcase its hybrid technology and show off the Range Rover Evoque in both coupe and five-door formats at the Geneva Motor Show on March 1.

Making its auto show debut is the 'Range_e' — Land Rover's diesel hybrid plug-in prototype. The technology-packed 'Range_e' is one of several working prototypes currently being developed at Land Rover's design and engineering center in the UK.

'Range_e' is based on a Range Rover Sport and features a 3.0-liter TD V6 diesel with an eight-speed automatic transmission. Matched with a plug-in parallel diesel hybrid system it offers a premium SUV that can run as a pure electric vehicle. The 'Range_e' has a range of 20 miles on pure electric, a top speed of around 120 mph and a total range of 690 miles.

Taking center stage will be the new Range Rover Evoque with both coupe and 5-door derivatives. On March 1, Land Rover will be announcing full European pricing (excluding UK) and will be showing a range of exciting options available, giving Range Rover Evoque customers the opportunity to create a vehicle that is truly tailored to them.

The choices range from designer exterior packs, contrasting colors on the roof and spoiler, immaculately-trimmed designer interiors, and a range of desirable technologies to maximize comfort and enjoyment on board. Rather than using a traditional trim hierarchy, the Range Rover Evoque gives customers the choice of three design themes: the cool and contemporary ‘Pure’, the luxurious ‘Prestige’, and the bold and sporting ‘Dynamic’.

Customers can further tailor these themes with different designer interiors, option packs, stand alone options and accessory items, providing even more freedom to specify the car of their choice.

The Evoque made its U.S. debut in November at the Los Angeles Auto Show. It is expected to go on sale in North America in late summer of early fall.