Lamborghini to display first-ever prototype alongside latest show car

(August 14, 2013) HERNDON, Va. — In celebration of its 50th anniversary, Lamborghini will host the North American debut of its "one-off" Veneno show car and a rare display of its first-ever prototype, the 1963 350 GTV, for enthusiasts next week during the annual Pebble Beach Automotive Week.

“Lamborghini’s presence at Pebble Beach will be the pinnacle of the brand’s 50th anniversary celebrations in North America,” said Stephan Winkelmann, president and CEO of Automobili Lamborghini S.p.A. “We’re celebrating 100 years of innovation in half the time — what better way than by showing the first Lamborghini ever built alongside our latest racing prototype and road-going super sports car — the Veneno.”

The North American unveiling of its $4 Million, 750-horsepower Veneno, pictured at right, will take place at The Quail: A Motorsports Gathering on Friday, Aug. 16. The Veneno will then join the 350 GTV, pictured at left, which made its world debut at the Turin Motor Show in 1963, in an exclusive display at the Pebble Beach Concours d’Elegance on Sunday. Winkelmann will serve as an honorary judge at the Pebble Beach event. Later this year, three Veneno production cars will be delivered to clients around the world.

Lamborghini will host a display and exclusive executive retrospective presentation on Friday at Concorso Italiano. The public will then be able to see a selection of the cars in-person during a Concorso Italiano-hosted parade through downtown Monterey and historic Cannery Row on Saturday morning.

Anniversary celebrations have taken place throughout North America and Europe this year, including the 350-vehicle Lamborghini Grande Giro, the largest-ever Lamborghini driving event, which stormed Italy in May.