(August 21, 2012) MONTEREY, California — Automobili Lamborghini chose the attractive setting of Monterey to announce its 50th anniversary celebration plans, which fall in 2013. The company's president and CEO Stephan Winkelmann unveiled the logo for the company's celebrations, and also gave a preview of the program for next year's event.

The logo contains the number "50" above the word "anniversary", using the clean, essential lines typical of the distinctive style of Lamborghini's super sports cars. The diagonal line slanting upwards adds a dynamic effect, hinting at the forward-thinking approach and innovation that has always characterized the Lamborghini philosophy.

The celebrations — to be held in Italy and abroad throughout 2013 — will culminate in May, during the same week in which, 50 years ago, the company was incorporated and the inaugural foundation stone was laid at its factory in Sant'Agata Bolognese.

The Lamborghini 50th Anniversary Grand Tour, expected to be the biggest Lamborghini rally in history, will run the length of Italy, and will be attended by Lamborghini owners and dealers from all over the world.

From May 7-11, 2013, more than 1,200 km of Italy's roads will roar with the thrum of hundreds of Lamborghinis. From the unforgettable historic GTs to the futuristic super cars of today, the cars will arrive from every corner of the globe to parade through some of Italy's most beautiful cities.

On Tuesday, May 7, the cars will gather in Milan, Italy's capital of fashion and design, leaving the next day for Forte dei Marmi, one of the most exclusive resorts on the Tyrhennian coast. On Thursday, May 9, they will set off towards Rome, with a triumphant evening arrival in the city center. On Friday, May 10, the cars will depart towards Bologna, via Orvieto, arriving at Emilia-Romagna's capital during the evening.