Kia K900 introduction embraces music, art and food this summer

(May 30, 2014) IRVINE, Calif. — With Kia’s first-ever rear-drive luxury sedan continuing to arrive in showrooms across the U.S., the marketing campaign for the all-new 2015 K900 continues this summer with custom displays and unique test-drive opportunities at a series of lifestyle and cultural events nationwide.

It will also include a partnership with OpenTable that will provide influential tastemakers with the opportunity to take test-drives and enjoy an intimate dining experience while interacting with world-class chefs, including Graham Elliot. 

The experiential programming includes the K900 serving as the Official Vehicle of this weekend’s Newport Beach Jazz Festival in Orange County, Calif., and a presence at Belmont Park in Elmont, N.Y., for next month’s 146th running of the Belmont Stakes.

“The K900 provides a modern and different take on luxury and challenges everything people think they know about Kia, and this latest extension of our marketing efforts is designed to create opportunities for consumers to experience and interact with our new flagship at cultural and lifestyle events that are new to our brand,” said Michael Sprague, executive vice president sales and marketing, Kia Motors America.

The following upcoming events will include K900 activations:

    Newport Beach Jazz Festival – Newport Beach, Calif. (Official Automobile)
    Belmont Stakes – Elmont, N.Y.
    Orchard Lake Fine Art Show – Detroit (Exclusive Automotive Partner)
    Pebble Beach Concours d' Elegance – Carmel, Calif.
    Newport International Boat Show – Newport, Rhode Island (Exclusive Automotive Partner)
    Chastain Park Arts Festival – Atlanta (Exclusive Automotive Partner)
    Sculpture Objects Functional Art & Design – Chicago (Exclusive Automotive Partner)
    Philadelphia Museum of Art Contemporary Craft Show – Philadelphia, Penn. (Exclusive Automotive Partner)
    San Diego Food & Wine Festival – San Diego, Calif. (Exclusive Automotive Partner)
    Malibu Arts Festival — Malibu, Calif.
    Rick Cole Auction — Monterey, Calif.
    Dallas International Art, Antique, & Jewelry — Dallas