(December 8, 2012) IRVINE, Calif. — Kia Motors and Atlanta Hall Management  have announced announced a long-term marketing partnership establishing Kia as a Founding Partner of the all-new College Football Hall of Fame in Atlanta, slated to open in fall 2014.

The new College Football Hall of Fame will be a 94,000 square-foot facility adjacent to the Georgia World Congress Center and Centennial Olympic Park in downtown Atlanta.  Kia is one of the fastest-growing car companies in the U.S. over the last five years, and the new partnership expands on Kia’s commitment to the State of Georgia, which is home to Kia Motors Manufacturing Georgia (KMMG), where two of Kia’s most popular and best-selling vehicles are built.

As a Founding Partner, Kia will be designated as “Official Automotive Partner” of the College Football Hall of Fame with prominent exposure in high visibility initiatives designed to enhance the visitor experience, in addition to numerous displays and branding opportunities. 

The $66.5 million project will feature in excess of 30,000 square feet of exhibit space, as well as a 45-yard-long indoor football field that also will serve as unique, flexible programming and event space.



“With the new College Football Hall of Fame about to break ground in downtown Atlanta, Kia was presented with an extraordinary opportunity to reach passionate college football fans and expand our strategic sports marketing initiatives, while raising awareness, perception and consideration for the Kia Brand, literally from the ground up,” said Michael Sprague, executive vice president of marketing & communications, KMA. 

“Kia is proud to call the State of Georgia home to our U.S. manufacturing plant. We are excited about the addition of a new attraction to the Atlanta-area and the opportunity to showcase the fantastic Sorento and Optima vehicles built nearby in West Point, Georgia.”

 “We are honored to have Kia as the Official Automotive Partner of the College Football Hall of Fame in Atlanta,” said John Stephenson, Interim Executive Director of Atlanta Hall Management.  “Kia’s commitment to the state of Georgia and their ardent support of college athletics make them a perfect fit for the Hall.”