Kia America introduces new on-demand, at-home car shopping experience



(August 7, 2021) IRVINE, Calif. — Embracing the on-demand, at-home economy, Kia America has announced the new “Kia Home” product and brand experience which delivers scheduled test drives of two of Kia’s most technologically advanced vehicles direct to consumers at a convenient location of their choosing in several major cities. Showcasing the innovative all-new Carnival MPV and the all-electric Niro EV, Kia@Home tailors the retail experience to shoppers’ needs.

“Personalized, convenient and on-demand, Kia@Home brings an interactive and unique Kia experience to shoppers when and where they want,” said Russell Wager, vice president, marketing Kia America. “The all-new Carnival MPV and all-electric Niro EV are two of Kia’s most high-tech offerings, and now consumers can get behind-the-wheel for up-close-and-personal test drives in their own individual, real-world settings.”

To book a Kia@Home appointment, consumers should visit Kia.com and select between the specific Carnival MPV or Niro EV model of interest and schedule delivery. The hour-long experience includes a detailed vehicle walk-around from a Kia@Home Drive Specialist. Ultimately, customers interested in buying a Carnival MPV or Niro EV will work with a local Kia dealer to purchase a vehicle.

Reservations for Kia@Home are open with appointments being scheduled through Oct. 3. Both the Carnival MPV and Niro EV will be available in the following markets:

    •    Atlanta
    •    Austin
    •    Boston
    •    Chicago
    •    Los Angeles
    •    Miami
    •    New York City Metro
    •    Philadelphia
    •    Seattle
    •    Washington, D.C.

With the Carnival MPV also available in:
    •    Cleveland
    •    Columbus
    •    Dallas/Fort Worth
    •    Houston
    •    Indianapolis
    •    Orlando
    •    Phoenix
    •    Tampa