Kelley Blue Book will lower used-car values on recalled Toyota vehicles

(February 10, 2010) Kelley Blue Book says it will lower the used-car values of recalled Toyota vehicles by 1.5 percent on Friday, Feb. 12.

It will be the second time in as many weeks that the company behind the used-vehicle price guidebook made downward adjustments to the vehicles in response to the growing supply of unsold Toyotas on dealer lots and at auctions. Toyota suspended sales of vehicles involved in its massive recall until those vehicles could be fixed.

“At this point, it's clear that the market is shifting away from these Toyota products right now, allowing us to project their lowered values,” said Juan Flores, director of vehicle valuation at Kelley.

“In the coming weeks there will be much more data available on the sale of used Toyotas and any shifts in demand, which will provide greater insight into how the values of these vehicles might be affected in the future.”

Kelley, which makes weekly adjustments to its used-vehicle values, lowered the prices of the recalled vehicles by 1 to 3 percent on Feb. 5.

Flores said the transaction price of new 2010 Prius hybrids, which were recalled Tuesday, have dropped about $1,000 to $1,500 below sticker price and are close to the dealer invoice value. As a result, the company is adjusting Prius’ New Car Blue Book transaction value downward.