Jennifer Lopez and Fiat team up

(September 14, 2011) AUBURN HILLS, Mich. — Fiat has announced its collaboration with actress and entertainer Jennifer Lopez. The first element of the relationship, which debuted Monday around the world, includes the placement of the all-new 2012 Fiat 500 Cabrio in Lopez’s new music video, “Papi,” which is the latest single from Lopez’s new album, “Love?”

A 30-second trailer of the “Papi” video, featuring the 2012 Fiat 500 Cabrio, also debuted during Monday Night Football on ESPN. As part of the alliance, Lopez will appear in commercials for the 2012 Fiat 500 which are scheduled to debut later in the year.

“Like the Fiat consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group.

“Jennifer fits perfectly with the brand not because of who she is but because of what she is — authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the Fiat philosophy, ‘Life is Best When Driven.’”

Debuting this week by acclaimed director, Paul Hunter, is Lopez’s music video for her new single, Papi, which prominently features the all-new 2012 Fiat 500 Cabrio.

The 30-second trailer is featured on the Fiat brand Facebook page and on the Fiat brand You Tube channel.