Infiniti announces new performance line

(August 14, 2010) Infiniti on Friday announced its rumored specialty-performance vehicle collection, the Infiniti Performance Line. The first production vehicle from this group, the 348-horsepower 2011 Infiniti Performance Line G Coupe, debuts today at an exclusive event at the 60th annual Pebble Beach Concours d’Elegance. It joins the Infiniti line of performance luxury vehicles at Infiniti retailers nationwide in December.

The Infiniti Performance Line, or IPL, offers a new level of premium performance for Infiniti vehicles, focusing not just on engine power and acceleration, but also on redefining total vehicle performance. IPL promises unique driving attributes with exclusive designs, different from other Infiniti models in each selected Infiniti line.
The 2011 IPL G Coupe is the first of what is expected to be a range of IPL performance vehicles in the future.

Infiniti Performance Line vehicles are targeted at buyers seeking performance luxury vehicles that express a greater degree of individual style. The limited production IPL vehicles begin with Infiniti’s legendary emotional design and Japanese craftsmanship – and then heighten the luxury and performance levels through modifications to the exterior, interior, engine tuning and suspension.

“IPL was conceived to create a new premium performance envelope, going beyond equipment upgrades to accelerate the very soul of Infiniti’s Inspired Performance,” said Infiniti Vice President Ben Poore. “IPL brings all the elements together, styling harmonized with performance, exhaust note with acceleration feel, ride comfort and confident handling. It’s the perfect formula for unmatched driving exhilaration.”

IPL models will be identified by a special engine cover and trunklid badging. The IPL emblem is designed to reinforce the strong message and spirit of IPL.