(August 22, 2012) LONDON — Hyundai showcased its latest-generation hydrogen fuel-cell technology at the "Investing in Future Transport" conference held last week at London’s City Hall.  In front of an audience of policy makers, investors and industry representatives, Dr. Sae Hoon Kim, Hyundai’s Principal Fuel Cell Research Engineer, explained the company’s strategy for sustainable future mobility, and presented the innovative zero-emission Hyundai ix35 fuel-cell electric vehicle.

Among those who tested the hydrogen-powered car was Kit Malthouse, Deputy Mayor of London for Business and Enterprise and Chairman of the London Hydrogen Partnership.

Malthouse, pictured at right, said, “I am really glad that Hyundai is making such a commitment to hydrogen because I firmly believe that it is a vital part of the energy future of the globe, particularly where vehicles are concerned. It solves all sorts of problems; oil dependency and emissions; but aside from everything else, you can’t stop the advance of technology and the fuel cell is the future of mobile power. Finding a company that has the courage to make such a commitment so early is fantastic.”

The ix35 is the third-generation fuel-cell vehicle from Hyundai, and it presents a strong case for being a truly viable everyday car, retaining the safety, equipment, convenience and performance of the conventionally-powered ix35, yet producing zero exhaust emissions.

Equipped with a 100 kW fuel cell stack and two hydrogen storage tanks, the ix35 FCEV can travel a total of 325 miles on a single refueling and reach a maximum speed of 100 mph.

Hyundai is the only automaker ready to commercialize its fuel cell vehicle and plans to do so by the end of 2012 with an initial production run of 1,000 fuel cell vehicles. Hyundai will supply fuel cell vehicles to government and private fleets leading up to mass production, scheduled for 2015.

Hyundai’s vision and strategy have earned it recognition as one of the Top Global Green Brands of 2012 in Interbrand's ‘50 Best Global Green Brands’ report.  Placed 17th overall, Hyundai was one of the highest-ranked automakers.  Interbrand made particular mention of Hyundai’s industry leadership in zero-emission technology through advances in hydrogen fuel-cell development.