(August 20, 2010) Twenty-five consumers have been given the opportunity to test drive the all-new 2011 Sonata for the next 30 days in exchange for their uncensored opinions, which they will share via Hyundai’s social media channels, including the Hyundai Facebook page.

Another 25 consumers will be selected on Aug. 30, resulting in a grand total of 50 new Sonata drivers, each of whom will be providing commentary about their experience. The chosen participants will be compensated with an HD Flip Cam to document their experience, a $250 gas card and $500 spending cash.

This promotion expands Hyundai’s “Uncensored” advertising campaign, which shows real-life consumers testing Hyundai vehicles and providing their feedback. The Sonata Uncensored experience takes the campaign one step further by allowing the 50 Sonata drivers to interact with car shoppers through a full range of social media channels.

 “Unfiltered consumer response to Hyundai products is one of the most powerful tools that affect opinions about the brand,” said Chris Perry, vice president, marketing communications, Hyundai Motor America. “The ‘Uncensored’ campaign started with traditional advertising and has now progressed to include a full range of online channels, allowing consumers to speak directly to peers about their experience with the car.”

The all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition.

In order to extend the “Uncensored” experience to all consumers, Hyundai will be holding ride-and-drive events spanning from coast to coast during August, September and October. Each event will feature a video booth where consumers can film their drive impression and post video directly to their own Facebook page. For a full list of dates and locations, visit sonatauncensored.com.