Huge building wrap touts high-performance Grand Cherokee SRT8

(October 20, 2011) AUBURN HILLS, Mich. — The most powerful, technologically advanced, high-performance Jeep vehicle ever has made its way on to Chrysler Group's headquarters building.

Workers have put the finishing touches on a massive building wrap featuring an image of the all-new 2012 Jeep Grand Cherokee SRT8. The wrap covers 10 floors on the front of the company’s world headquarters building.

“The 2012 Jeep Grand Cherokee SRT8 takes performance to a new level by combining the brand’s legendary capability and utility and merging it with the renowned advanced performance engineering from the company’s Street and Racing Technology (SRT) team,” said Ralph Gilles, President and CEO - SRT Brand.

The wrap will be seen by approximately 200,000 drivers and passengers along Interstate 75 in Auburn Hills each day.

Building Wrap Facts:

    The building wrap covers 10 floors of the 15-floor Headquarters tower
    The entire Jeep Grand Cherokee SRT8 graphic is 116 feet wide and 145 feet tall
    The Jeep Grand Cherokee SRT8 vehicle is 93 feet wide and 70 feet tall
    SRT8 logo is approximately 40 feet wide and 6 feet tall
    Jeep logo on the vehicle is approximately 5 feet wide and 3 feet tall
    Grand Cherokee text is approximately 42 feet wide and 4 feet tall
    The grille is approximately 27 feet wide and 17 feet tall
    Headlights are approximately 23 feet wide and 9 feet tall
    Fog lamps are 8 feet wide and 6 feet tall
    The hood is 65 feet wide and 20 feet tall
    The windshield is 46 feet wide and 16 feet tall
    The side-view mirrors are approximately 11 feet wide and 7 feet tall