(October 24, 2012) Can't afford a Maserati? Do the next best thing, get a Maserati polo shirt or sweatshirt for Christmas. Maserati and La Martina have again collaborated with a much wider range of apparel. The launch took place last week at La Martina flagship store in Madrid.

Customers and enthusiasts of the brand were able to see the direct outcome of the second year of collaboration between the companies, which together with the collection of polo shirts, includes hats, sweatshirts and even a new perfume line. Throughout the event, attendees also enjoyed driving the new GranTurismo Sport.

The new designs have been inspired by the polo shirts of the Italian National Polo Team, who Maserati sponsored during the European round of the Polo World Championship Playoffs, held at the Bucine Villa Sesta Polo Club, in the province of Arezzo. It was the first in a series of events which both brands will develop together in the upcoming years.

The famous model and Maserati ambassador Jodie Kidd, (pictured at left), who is also a polo player, showcased the new collection at the exclusive Hurlingham Club in London.

The collection ‘La Martina by Maserati’ is now available in all official La Martina stores, in showrooms and on the web www.maseratistore.com.