Honda launches global communications site for selected motorcycle models
(September 21, 2016) Honda announced today the launching of "Honda Moto 2017," a global communications website to promote selected 2017 motorcycle models slated for future release. The new website will introduce each of the selected models in a short-film drama format, depicting a unique lifestyle through the interaction of riders and their bikes, thereby promoting the motorcycle lifestyle and the Honda brand.
The "Honda Moto 2017" website currently contains teaser material for the pre-release of 2017 models. Additional model-related content will be added coinciding with press days for various shows, beginning Oct. 4 at Intermot (Cologne, Germany) and continuing through EICMA (Milan, Italy) and the IMS opener (Long Beach, Calif.).
The "Honda Moto 2017" website will be available in 13 languages.