(December 16, 2021) SEOUL, Korea — Genesis has fully unveiled its new flagship model, the G90 sedan. G90 brings its first full model change in three years following an enhanced version in 2018, representing the most elegant interpretation of the brand’s luxury design identity. The model introduces a bold new direction, with advanced assistance features that make driving easier, along with a variety of new technologies that enhance passengers’ journeys.

G90’s front includes a new Crest Grille and sleek Two-Line headlamps, which are designed to resemble the brand’s emblem. The Crest Grille at the front takes the model’s upscale image to the next level with its Layered Architecture design, comprised of two G-Matrix patterns layered on top of one another to create a three-dimensional effect.

The Two-Line headlamps, located on both sides of the grille, are the thinnest on a Genesis model yet. The headlamps’ slim design was made possible by intercrossing the lens of the DRLs (Daytime Running Lights) with the turn signal, the high beams and the MLA (Micro Lens Array) technology-powered low beams. The low beams in particular combine roughly 200 micro optic lenses per module with ultra-precise technology. The resulting lenses are smaller than those of legacy projection lamps, but provide the same level of light intensity — further reinforcing the G90’s high-tech image.

G90’s status as a flagship sedan is further strengthened by its clamshell hood. The Clamshell hood design features a single panel that combines the hood and fenders to eliminate panel gaps, lending the G90 its definingly sleek design. In addition, the Guilloché patterned emblem, which is nearly 80 percent thinner than the previous version, adds a finishing touch of class and distinction.

When viewed from the side, the Parabolic Line design starts from the hood and flows seamlessly along the bottom of the window to the trunk. Once more, the vehicle’s refined and voluminous body has been highlighted with Athletic Power Lines on the fenders around the wheels, revealing its power and dynamism.

The DLOs bordering the first and second rows of the vehicle are harmonized by thick C-pillars. This allows second-row passengers to enjoy an open atmosphere and privacy at the same time.

At the vehicle’s rear, as key elements of the Genesis design language, the Two-Line rear combination lamps are elongated with the trunk, giving the model a strong and well-balanced image, with the Genesis lettering emblem concisely positioned between them.

Functional elements like the license plate, various sensors, and the reverse lights have been lowered to complete the clean image of G90’s rear design.

G90 is equipped with a gasoline 3.5-liter turbocharged engine and an eight-speed automatic transmission. More details on engine performance for the North American market will be made available closer to launch. Power figures have not et been announced.

To support strong engine power and torque while ensuring efficient cooling of the brake discs, the G90 utilizes multiple cooling mechanisms, including undercover guide hole, dust cover hole, and wheel guard cooling vanes.

It also features a new Brake Mode, “Chauffeur,” allowing drivers to control braking force. It’s one of three built-in brake modes that drivers can utilize to suit their preferences and driving conditions.

Genesis has outfitted G90 with new suspension technology that offers a smoother ride and better handling performance. It also includes Preview-Electronic Control Suspension (Preview-ECS) as a basic feature, which optimizes control of the suspension by utilizing a front camera to recognize road conditions and provide a smooth riding experience in any driving environment.

For added driving stability, G90 features Multi Chamber air suspension, which alters air pressure in the air springs. Three settings are available depending on driving conditions. When driving at high speeds, the air suspension system lowers the height of the vehicle to reduce wind resistance, improving fuel efficiency and ultimately providing a more stable driving experience. When driving on rough or uneven surfaces, the feature heightens the car to protect its undercarriage and cut down on vibrations from the road.



The vehicle’s height can stay at a certain level regardless of changes in weight from passengers or luggage. This allows for a more comfortable ride while adding stability.

In addition, using sensors, the car can elevate its front wheels when going down a steep slope. This provides stronger suspension to prevent damage from contact between the flat road and the undercarriage after the slope. When driving on rough roads, the feature heightens the car by 25 mm (0.98 in) at both ends, the front and rear wheels, to protect its undercarriage from touching the surface of the road and ensure a stable driving experience.

The interior of G90 is designed to satisfy both customers who take the wheel themselves and those who are driven by chauffeurs.

The driver’s seat brings to life Genesis’ interior design ethos of the Beauty of White Space, harmoniously combining the feeling of a high-tech device with new technologies together with the luxurious details that come with analog sensitivities.

Drawing attention at the front of the vehicle’s interior are slim air vents that, combined with the wing-like shapes and the brand’s next-generation infotainment system — the connected car Integrated Cockpit (ccIC) — integrate the cluster and navigation into a panoramic display, cementing a high-tech look.

The center console carefully utilizes glass and aluminum materials to express upscale analog sensitivities. In addition, the electronic dial-type Shift-By-Wire (SBW) component and a dial-type Central Control Panel (CCP) are differentiated to enable drivers to intuitively distinguish between them while driving. In particular, the SBW prevents misooperation by vibrating when the driver shifts into reverse.

Furthermore, the two panoramic sunroofs located above the first and second rows can be controlled separately. In addition, ambient lighting installed on the left and right ends of the sunroofs are linked with other ambient lighting navigation in the vehicle.

The rear seats of G90 feature the highest quality materials to ensure that the flagship sedan offers passengers comfort and convenience. The left and right seats in the second row can be reclined separately for passengers’ comfort. G90 also provides a new experience to customers with thoughtfully designed storage spaces such as independent tray for magazines and books in the C-pillar area of the second row.

New garnishes made possible thanks to new processing methods have been applied to G90’s center fascia, to the backs of the front-row seats, and to each seat’s door trimming. Genesis’ philosophy of sustainable luxury is well reflected in the G90’s use of Newspaper Crown Wood and Newspaper Stripe Wood. The material is made utilizing a new method that minimizes its impact on the environment by reprocessing wastepaper from daily life, including newspapers.