Ford launches new program to support Detroit neighborhoods

(December 19, 2012) DETROIT — Ford and its community relations arm, Ford Motor Company Fund (Ford Fund), has announced the launch of a major program in Detroit to strengthen neighborhoods and provide support for education, summer jobs programs and other community needs.
 
The $10 million program, called Operation Brighter Future – Detroit, augments Ford Fund’s ongoing community partnerships, as well as support for southeast Michigan nonprofits for community development, cultural and many other programs. The support has totaled approximately $60 million during the past five years.
 
The centerpiece of the program is the new Ford Resource and Engagement Center. It will be opened at the Mexicantown Mercado building in southwest Detroit. Under the arrangement, the building — which has been unused in recent years — will offer cultural and job training programs and other community services, including a Gleaners client choice food service center. Ford Fund will provide funding to local nonprofits to implement these programs and also provide the resources to operate the facility for at least four years.
 
“The Mexicantown Community Development Corporation (MCDC) board of directors is proud to partner with Ford Motor Company Fund and the city of Detroit to provide comprehensive programming at the Mexicantown Mercado that aligns with its original purpose as a community resource,” said Hector Hernandez, chairman emeritus of the MCDC board.

With Mark Fields, left, chief operating officer, Ford, are Dave Bing, mayor of Detroit; W. DeWayne Wells, president, Gleaners Community Food Bank; and Jim Vella, president, Ford Motor Company Fund and Community Services.

“Ford, the city and MCDC are all committed to providing the highest-quality services to the southwest Detroit community within the Mercado, and we envision exciting cultural programming on the soon-to-be enhanced plaza space, complete with a new water fountain feature to extend this extraordinary exterior community plaza.”
 
Ford also is announcing it will “adopt” the Patton Recreation Center in southwest Detroit. Presently designated as a senior center, Ford will provide funding to add a wide variety of youth programming at the center, including arts, gymnastics, lacrosse, karate and swimming.
 
In addition, Ford will provide funding for the Brighter Future Summer Camp at Patton Recreation Center. The camp will offer 80 to 90 youth a meaningful and fun youth summer camp experience. Ford Fund also will provide a limited number of scholarships for youth to attend Camp Brighter Future.
 
“The Operation Brighter Future – Detroit initiative supports Ford’s work to build a better world,” said Mark Fields, chief operating officer, Ford Motor Company. “We are excited to contribute this $10 million investment toward services and support that will empower families and strengthen the community.”