Ford begins taking orders for electric Focus

(November 2, 2011) SEATTLE, Wash. — Starting today, drivers who want to go completely gasoline-free will be able to configure the all-new 2012 Ford Focus Electric online at Ford.com and place their orders with a Certified Electric Vehicle (EV) dealer.
 
“Today is an historic day, as Ford opens up the order banks for the company’s first full production, all-electric passenger vehicle — the Focus Electric,” said Chad D’Arcy, Focus Electric Marketing Manager.

“The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric.”
 
Drivers interested in learning more about the 2012 Focus Electric will be able to see detailed product specs and virtually build and price one at a dedicated online website starting Wednesday.
 


The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf. Drivers also can top off the battery any standard 120-volt outlet using the included charging cord.
 
The online site also provides potential customers the ability to find the location of their nearest Ford Certified EV dealer so they can place their order.
 
A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.
 
The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.
 
Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.