Fiat brand returns to Vans US Open of Surfacing for third year

(July 22, 2015) AUBURN HILLS, Mich. — Fiat Brand North America is teaming up with Vans U.S. Open of Surfing for the third year, July 25 - Aug. 2 in Huntington Beach, Calif. As part of the activation, the Fiat brand will display a stand that allows attendees to interact with the full Fiat portfolio, including the all-new 2016 Fiat 500X crossover and the high-performance Fiat 500 Abarth Cabrio.

“As the Fiat brand continues to evolve, our partnership with Vans and with one of the summer’s most exciting surfing events continues to grow as we enter our third year together,” said Jason Stoicevich, head of Fiat Brand North America.

“This summer, we’ll offer fans more of everything, including a look at our all-new 2016 Fiat 500X all- wheel-drive crossover, a GIF booth where beach-goers can share images of themselves on one of surfing’s largest stages and an opportunity to discover even more about the Fiat 500X through our interactive window shopping display at the Fiat brand’s beach activation.”

In addition to the vehicles on the sand, the brand’s popular water-bound Fiat-skis, which made a splash the last two years, will be back surfing the waves of Huntington Beach in a return visit to the West Coast. Activation will include GIF booth, interactive window shopping
display and Jones Soda sampling (#JonesinforaFiat500X). Those attending the event will also have the opportunity to receive Fiat brand giveaways, including Wayfarer sunglasses, branded tote bags and other Fiat-branded items.

All events are free and open to the public and can be viewed daily on the live webcast at Live coverage can also be seen on the Fiat Facebook,Twitter and Instagram channels, as well as behind-the-scenes content broadcast live via Periscope.