(August 10, 2012) It’s already recognized as one of the most stylish city cars in the world, and now the Fiat 500 looks set to continue that trend with the launch of a new range in Europe called Color Therapy. No announcement if the new trim level will be sold in the U.S.

Positioned between the highly popular Pop and Lounge specifications, the new Color Therapy range is designed to bring back the spirit of the 1970s with a collection of vibrant colors and retro white detailing.

A new marketing campaign announcing the range will celebrate some of the stylish combinations that made the Fiat 500 famous in Italy and around the world during the 1960s and 1970s. Highlighting the car’s history and heritage, a stylish set of posters showing the new retro exterior colors is accompanied by headings such as: ‘Ace’, ‘You Dig,?’ and ‘Far Out.’

And top fashion and beauty photographer Elisabeth Hoff, has been commissioned to capture the ‘70s inspired color and design of Color Therapy. Her pictures use the ‘70s technique of ‘color blocking’ — multiple shades of the same color with modern highlights – to accentuate the retro feel of the Color Therapy line-up.

The cars come in five special paint colors: New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.



Distinguishing white details, coupled with the solid colors of the exterior, give the car a distinctive and unique personality, while emphasizing its huge appeal – well over 100,000 examples have been sold since the Fiat 500’s launch in the UK in 2008.

The mid-range Color Therapy still gets air conditioning, special paint, white mirror covers, white wheel covers, a ‘poolball’ design gear knob and specific key cover as standard. It costs £800 more than the entry-level Pop, but adds more than £1000 worth of extra equipment.

“The special colors and stylish new touches will make the Fiat 500 an even more attractive proposition for our customers,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “Tasteful features such as the white door mirror covers and ‘poolball’ design gear knob in matching color, take the popular 500 to a new level, showing just how timeless this classic city car really is.”