Expected availability spring 2024
with a starting price of $57,445

(February 21, 2024) PLANO, Texas — When it was originally introduced in the United States in 1958, the Land Cruiser kicked off a tradition of rugged durability that would ultimately cement it as one of the most respected off-road icons in the industry. Back after a brief pause, the all-new 2024 Land Cruiser has stayed true to its roots as an extremely capable off-roader, packed with premium features, and now at a more accessible price point. 



This all-star boasts a head-turning new look, impressive technology, the latest off-road features and the balanced blend of performance and efficiency. Look for it to hit dealer showrooms in Spring with a starting price of $57,445 including the $1,495 destination charge.

“The complete redesign of the all-new Land Cruiser amounts to an incredible evolution of the vehicle. We know this new iteration had big shoes to fill, and I am absolutely thrilled to report it has exceeded our high expectations.” said Mike Tripp, vice president of Toyota Marketing. “This vehicle retains its legendary capability, and now it offers a significantly lower starting price, tons of creature comforts and even more maneuverability on the trails. We are excited for the world to experience the next edition of Land Cruiser.”


The 250 series Land Cruiser was completely reimagined and redesigned for 2024. All Land Cruisers will now exclusively feature a turbocharged i-FORCE MAX hybrid powertrain mated to a full-time four-wheel drive system. This premium hybrid powertrain produces 326 horsepower and 465 lb.-ft. of torque.

Toyota’s i-FORCE MAX powertrains are expertly engineered, a testament to the company’s long-standing history of performance-driven and fuel-efficient vehicles. The 2024 Land Cruiser features an electric motor in the bell housing between the 2.4-liter turbo-charged engine and the eight-speed automatic transmission. This design offers maximum performance and increased efficiency with the legendary reliability that has been synonymous with Land Cruiser since the beginning. Land Cruiser has received an EPA-estimated 23 MPG combined rating which is a higher combined MPG rating than any previous iteration.


A staple of Land Cruiser’s heritage is its go-anywhere capability. Engineers embraced this legacy when they included center and rear-locking differentials as standard for all grades. The electronic locking rear differential can help split the power 50/50 to the rear wheels for improved traction and reduced wheel spin on rough terrain. Another new addition to Land Cruiser is the available front stabilizer bar disconnect mechanism (SDM), which increases suspension flex with the push of a button.



With the front stabilizer bar disconnected, articulation increases significantly helping the front tires to stay in contact with the ground. Multi-Terrain Select, which is now functional in both 4WD High and 4WD Low, offers adjustable settings to help control wheel spin on a variety of terrains, such as Mud, Dirt and Sand.

Land Cruiser adopts an updated CRAWL Control function that acts as a low-speed, off-road cruise control with five selectable speeds. Downhill Assist Control is another standard off-road feature that helps the driver navigate descents by limiting the speed of the vehicle. Additional traction aids include vehicle stability control (VSC) and an automatic limited-slip differential (Auto LSD). Land Cruiser’s front overhang was decreased for greater approach, providing up to a 31-degree approach, a 25-degree breakover and 22-degree departure angles.

Oftentimes, when adventuring off the beaten path, drivers encounter challenging and technical trails. The available Multi-Terrain Monitor system can act like a spotter by leveraging cameras to display the environment around the vehicle on the touchscreen, exposing potential obstacles looming ahead.


Land Cruiser is built on the TNGA-F global truck platform that is shared with Tundra, Sequoia and Tacoma. The core objective of this platform is to provide refined handling, premium comfort and improved capability. Engineers behind this next-generation frame were able to increase rigidity and improve ride comfort by using new innovations, such as laser blank welding technology that reduces mass in areas it’s not needed while reinforcing areas that do.

This high-strength boxed frame means that Land Cruiser is over built and ready to tackle even the harshest of environments. This enhanced frame, paired with the powerful i-FORCE MAX powertrain, allows Land Cruiser to tow up to 6,000 pounds.

Land Cruiser is Toyota’s original SUV and, as such, it must check all the boxes: legendary capability, with the latest advanced technology, high safety technology, and premium touches for the driver and passengers. The adoption of the modern TNGA-F platform not only adds strength, but it also improves the vehicle’s ride comfort and on-road manners. Passengers aren’t punished for the vehicle’s capability either, as the available plush power heated and ventilated front seats and reclining rear seats make long road trips a breeze.

A new 8 or available 12.3-inch multimedia touchscreen displays Toyota’s latest Audio Multimedia system, designed and engineered by Toyota’s Texas-based Connected Technologies team. The system supports wireless Apple CarPlay and Android Auto compatibility and pairs well with the available premium 14-speaker JBL audio system. Qi wireless charging is available with enhanced power output.

Dual USB-C charging ports are included in the front row and two for second-row passengers. There are two more USB-Cs available and a standard 2400-Watt AC inverter house type plug (120V) in the cargo area. An available 12.3-inch digital gauge cluster with four different styles and customizable widgets is available.