Dodge introduces 2013 Dart special edition packages

(May 16, 2013) AUBURN HILLS, Mich. —Dodge has announced that two new 2013 Dodge Dart “Special Edition” packages and a new Rallye Appearance Group are available in Dodge dealerships across the United States. These new packages, available on SXT and Limited models, combine features and content both exclusive to the segment and most frequently ordered by Dart customers.

Dodge says, "Loaded with innovative technology, class-leading safety features and clever functionality, the 2013 Dodge Dart sets a new standard in the compact-car segment by offering unmatched personalization, roominess, style, functionality and fun-to-drive dynamics. And with the addition of the new Special Edition packages, even more distinctive style and value is available for compact car customers who are looking for the roominess of a mid-size car."

"These new Dodge Dart Special Edition packages show how we're listening to our customers," said Tim Kuniskis, president and CEO, Dodge Brand. "Since we launched the all-new Dart last June, we've been able to see how customers are ordering their Darts, and as a result, we have simplified our offerings to meet their requests — allowing us to offer them an even better value in the process."

With a U.S. MSRP of just $595, the new 2013 Dodge Dart SXT Special Edition package combines stand-out styling and highly desirable features at one amazing price. For a starting U.S. MSRP of just $18,590 (all prices exclude $895 destination), the Dodge Dart SXT Special Edition features all the standard equipment on the SXT model, including a 2.0-liter 160 horsepower Tigershark 4-cylinder engine, power windows, power locks, remote keyless entry, power mirrors, air conditioning, 60/40 split folding rear seat, four-wheel independent suspension, 17-inch aluminum wheels, unsurpassed 10 standard airbags and much more.

The Special Edition package adds a black crosshair grille, dark tinted projector headlamps, projector fog lamps, LED racetrack tail lamps, integrated dual exhaust, Uconnect Voice Command with Bluetooth, leather-wrapped steering wheel, cruise control, steering-wheel mounted audio controls, front-passenger seat in-seat storage, remote start (with automatic transmission), USB port, rearview auto-dimming mirror with microphone, overhead console with sunglass holder, 12-volt auxiliary power outlet, trip computer, vehicle information center, tire pressure monitoring display, active grille shutters and underbody aerodynamic treatment.

Along with the SXT Special Edition, Dodge Dart customers can also order the new SXT “Rallye Appearance Group,” which includes a unique black front fascia, Rallye badge and class-exclusive 17-inch Hyper Black aluminum wheels for just $395.

The already well-equipped Dodge Dart Limited features a starting U.S. price of just $19,995. For an additional $1,810, the Dart “Limited Special Edition” package bundles the most popular premium features for a price of $21,805.