(September 15, 2014) AUBURN HILLS, Mich. — Dodge is reconfirming its commitment to the future of the Viper and repositioning the iconic Detroit-built supercar for 2015, giving the snake more horsepower, improved fuel economy and a new starting price $15,000 less than the 2014 model it replaces.

For 2015, the hand-built American exotic now delivers an increased 645 horsepower, gets up to 20 miles per gallon and is offered at a new starting U.S. Manufacturer’s Suggested Retail Price of $84,995. The 2014 model started at $99,995.

Current-model Viper owners will get a voucher worth $15,000 to be redeemed toward the purchase of a new Viper. That’s in addition to the $15,000 price reduction. Chrysler also said existing 2014 model-year dealer inventory will be reduced by $15,000, effective immediately.

The 2014 Viper has experienced disappointing sales with only 591 copies sold over the past year. Chrysler had predicted 1,800 sales.

Dodge says that reaching back into its 100-year history, it is using the formula that successfully launched the original 1992 Dodge Viper, but with even more power, refinement and craftsmanship.

Adjusting for inflation, the 2015 model year Viper is priced competitively to the first generation Viper, as calculated by Kelley Blue Book. When Viper was first introduced, the U.S. MSRP was $50,700. Adjusted for inflation — that equates to $86,130 in today’s dollars.