Dodge Challenger wins Cars.com's 'Shopper’s Choice' award

(January 18, 2013) AUBURN HILLS, Mich. — Representing the voice of millions of shoppers who visit Cars.com, the Dodge Challenger beat out nine other domestic and import finalists, ranging from small cars to large SUVs, to become their favorite car of 2013. The Dodge Challenger was awarded at Cars.com’s annual “Best of 2013” event during the North auto show in Detroit.

“In direct competition with nine of the most popular vehicles to shop on Cars.com, the Dodge Challenger’s back-to-back wins prove, once again, that our Cars.com shoppers know what makes a great vehicle,” said Patrick Olsen, Cars.com Editor-in-chief.

“With timeless muscle-car styling, refined handling, efficient power and interior spaciousness for five, the Dodge Challenger is an excellent choice for anyone in the market for a fun and surprisingly practical car.”

The top 10 finalists for the Shopper’s Choice Award were selected based on shoppers’ actions on the site that indicated interest in new vehicles, including searching for vehicles, sending inquiries to dealers on availability and most importantly, filling out a positive review of their vehicle. The Dodge Challenger took home the title after grabbing the most votes from Cars.com Facebook fans in the final round of the competition.

“We’re very proud to win the Cars.com ‘Shoppers Choice Award’ for a second consecutive year, recognizing the passionate following and strength of the iconic Challenger,” said Reid Bigland, President and CEO – Dodge Brand. “It’s this enthusiasm and one-of-a-kind muscle car styling and performance that led the Challenger to an all-time annual sales record in 2012.”