(September 19, 2011) AUBURN HILLS, Mich. — The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300.

The new commercial continues the "Imported from Detroit" message and is filmed throughout Detroit and its neighboring cities and is comprised of local residents. The new 60-second commercial titled, "If You're Gonna," began airing on Friday on national and cable networks.

Once limited to premium import vehicles costing twice as much, the new segment-exclusive ZF eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300, 300S (V-6) and 300 Limited models and offers class-leading fuel efficiency of 19 city and 31 highway in rear-wheel drive format.

"The new commercial continues our 'Imported from Detroit' theme by taking this great city to the rest of the world and captures a day-in-the-life of local citizens in and around Detroit," said Saad Chehab, President and CEO of Chrysler Brand.

The new spot was filmed in Detroit and its neighboring cities including Birmingham, Ferndale, Grosse Pointe Park and West Bloomfield, Mich. The commercial features local attractions including American Coney Island, Cranbrook Institute of Science, Fox Theatre, Frank Lloyd Wright's Affleck House and Lafayette Coney Island.

Chrysler brand's advertising campaign was created in partnership with Wieden+Kennedy of Portland, Ore. The campaign is supported by broadcast and digital media placement. The 60-second as well as a 30-second version of the commercial can be viewed on the Chrysler brand Facebook page and on the Chrysler brand YouTube channel.