(September 9, 2012) AUBURN HILLS, Mich. — Do you love your vehicle enough to purchase it again? If you’re a Chrysler Town & Country owner, the answer is a resounding, yes! The Chrysler brand’s new advertising campaign, “Test of Ownership,” kicked off last week and features real life minivan consumers touting just what they love most about their Town & Country.

While there is an abundance of factual information on minivans, what real owners think about driving the Town & Country day in and day out is equally important. The Chrysler brand calls this the “Test of Ownership.”

According to the Polk Automotive Loyalty Awards, Chrysler Town & Country minivan consumers are the most loyal, continuing to purchase a Chrysler minivan when ready for their next vehicle.

The campaign will launch with two new broadcast spots, “Test of Ownership” and “What You Don’t Do (Stow ‘n Go)," both scheduled to air on national and cable TV stations. In addition to broadcast, a new web site, www.TestofOwnership.com, will serve as an online resource for families, showcasing product films that highlight some of the standard luxury and convenience features available on the Chrysler Town & Country, owner testimonial films and minivan facts and figures. Families ready to purchase their first, next, or last minivan, can also now consider the “Test of Ownership.”



“The ‘Test of Ownership’ campaign was inspired by our win of the Polk Automotive Loyalty Awards 11 years in a row, listening to our customers, and the reasons why they purchase the Chrysler Town & Country minivan,” said Saad Chehab, President and CEO – Chrysler Brand.

“The 2013 Chrysler Town & Country minivan offers parents and busy families the ultimate in versatility, standard luxury and convenience features, unsurpassed quality and comfort at a value.”