Chevrolet will build and sell new Malibu in South Korea

(May 1, 2011) Fresh off the global debut of the all-new Chevrolet Malibu at the New York and Shanghai auto shows, Chevrolet today announced it will build and sell the mid-sized sedan in South Korea.

Malibu, Chevrolet’s first midsize sedan to be sold globally, was named last week as the Most Eye-Catching Car at Auto Shanghai 2011. It will be sold in nearly 100 markets on six continents.

“Adding Korea as a key sales market for the new Malibu further increases the brand’s global presence and continues our growth path while increasing our car offerings to consumers in Korea,” said Russ Clark, Chevrolet Product Director.

Interest in the new Malibu is growing in Korea ahead of its introduction there. Members of Malibu-related Internet clubs total about 30,000 in a market where Malibu has never officially been sold.

Earlier this year, GM Korea announced it is replacing the GM Daewoo nameplate with the Chevrolet brand. This move allows the company to compete in new vehicle segments and offer more choice to Korean customers.

Chevrolet’s global production roll-out of the all-new Malibu begins in Bupyeong, Korea this fall, followed by Jingjiao, China, at the end of 2011 and Fairfax, Kan. and Detroit-Hamtramck, in early 2012.