Chevrolet introduces Z-Spec accessories for new Sonic

(April 15, 2011) DETROIT — Chevrolet today introduced the first production Z-Spec accessories for the 2012 Sonic, an all-new small car hitting the streets this fall. The Sonic is the replacement for the Aveo as the entry-level model in the Chevrolet lineup.

The Sonic Z-Spec portfolio — which will be showcased at the New York International Auto Show — includes “Color Out” accent packages with contrasting-color exterior parts and graphics that express the car’s performance characteristics.

The Sonic when equipped with an available 138-horsepower 1.4-liter turbo is expected to achieve an estimated 40 mpg highway.

“The new Z-Spec accessories reinforce Sonic’s fun, youthful spirit,” said Rick Scheidt, vice president, Chevrolet marketing. “Customization is particularly important with the customers we believe will gravitate toward the Sonic, and we want to help them make their vehicle look exactly the way they want as easily as possible.”

The Z-Spec accessories will initially include body-color ground effects (with a silver exhaust tip), contrasting mirror caps and roof spoiler, contrasting upper and lower grille surrounds and a body graphics package, along with 16- and 17-inch painted alloy wheels. The ground effects kit features a front fascia extension, rocker panel extensions, rear fascia extension and silver exhaust tip.

Interior upgrades include aluminum sport pedals and sill plates.

Z-Spec also includes color accent packages in “Black Out” or “White Out.” These “Color Out” packages, displayed on vehicles at the New York Auto Show, feature black accents on a Summit White Sonic and Summit White accents on an Inferno Orange Sonic.

“Sonic is a great canvas for customization, and Z-Spec offers a cohesive design with a family of factory-engineered accessories and graphics,” said Scheidt.

The accessorized Sonics on display in New York share traits with the Z-Spec concept versions of the Cruze, Spark and Volt shown at the 2010 SEMA show. For example, each wore ground effects kits, rear spoilers and Z-Spec-specific grilles, as well as Z-Spec graphics.