Cadillac global business prepares for upcoming expansion

(March 5, 2016) Cadillac sold 18,096 new vehicles globally in February, as the brand continued its focus on building a stronger foundation for growth. Cadillac now enters a period of key product launches in its largest markets, expanding its portfolio and reinforcing the rising stature of the brand.

Initial deliveries of the all-new CT6 flagship sedan begin globally in March, followed closely by the first-ever XT5 luxury crossover, pictured below, which enters the luxury market’s strongest segment.

“We’re building a strong foundation of product substance and luxury brand appeal on a global basis, elevating every aspect of our business,” said Cadillac President Johan de Nysschen. “We continue to see consumers selecting a richer mix of models. The latest available data shows Cadillac with the highest average transaction prices in the U.S. market among mainstream luxury brands. With rising brand prestige, the stage is set for the launch of two all-new models — the CT6 prestige sedan and XT5 luxury crossover."

Cadillac’s February sales grew slightly in the U.S., while results in China were down 16 percent for the month, as the company phases out the importation to that market of the popular SRX crossover, in preparation for the all- new XT5 crossover model.  Cadillac closed 2015 as the fastest growing luxury brand in China. In February, Cadillac’s sales in Canada — its third largest market — continued to grow, increasing 44.5 percent in February.

"Cadillac’s business in Canada has doubled over the past three years, driven by increasing demand for our transformed product portfolio and reflecting the enhanced stature of the brand,” de Nysschen said.

According to J.D. Power data from mid-February, the average transaction price of a new Cadillac topped $54,000 in the U.S., highest among mainstream luxury brands. Strong demand in the domestic market has driven inventories lower as the brand prepares to launch two new product lines now.