Bruce Springsteen leads Jeep Brand’s 2021 Super Bowl campaign 'The Middle'
(February 9, 2021) AUBURN HILLS, Mich. — Bruce Springsteen and the Jeep brand have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand's social media channels, and it made a one-time television appearance during Sunday's Super Bowl game. The campaign debuted nearly 10 years to the day from the launch of the “Imported from Detroit” campaign.