BMW posts new sales record for January

(February 11, 2014) MUNICH — The BMW Group’s record-breaking sales growth of last year continued in January 2014 with deliveries increasing by 7.8%. In January, a total of 132,892 BMW, Mini and Rolls-Royce brand vehicles were delivered to customers compared to123,302 last year.

“This is a positive start, building on last year’s success,” said Ian Robertson, member of the Board of Management of BMW AG, Sales and Marketing BMW.


“Looking ahead, although the economic climate remains challenging in many markets, there are signs of improvement and we are aiming for continued growth in 2014. We are launching some very exciting new models over the next few months and our target is to increase overall global sales for a fourth successive year,” Robertson added.

BMW reported its best ever January with 117,164 BMW brand vehicles delivered to customers, an increase of 9.2%. Strong demand for the BMW 3 Series Sedan continues with 22,451 models delivered, an increase of 4.6% over last year's 21,457. Sales of the BMW X3 saw significant growth of 18.2% to 12,095 units, and the newly launched BMW 4 Series is proving popular with 4,046 4 Series Coupés delivered to customers in January.

The BMW 5 Series was a significant growth driver with a total of 27,974 delivered worldwide, up 14 percent from the 24,529 sold in January 2013. The BMW 6 Series Gran Coupé was also in high demand, with 993 deliveries in the first month of the year, an increase of 37 percent.

Despite the upcoming model change, Mini sales remained stable with 15,510 models delivered worldwide in January. Sales of the Mini Clubman increased 18.9% to 1,247 and the Mini Countryman continued to be in strong demand with 6,425 models delivered since the start of the year, up 2.7 percent. The new Mini model is expected to bring further momentum to sales as of spring.

In the Americas, a total of 25,977 BMW and Mini vehicles were delivered to customers, a 3.8 percent increase, with sales in the U.S. up 3.0% at 20,796.